Getting positive reviews for your book is important. But most people won’t trust a book with only good reviews. A negative review (if done right!) can tip the scales and close the sale. Its mere existence lends credibility to the positive reviews, and it can even deter “real” negative reviews that harm sales.
We’ve been experimenting with this book-selling review hack for years and have got it down to a precise science. It’s tricky to write one star reviews that avoid making any genuine critique of the book, and instead push browsers towards making a purchase. But we’ve figured it all out.
Readers don’t take the positive reviews too seriously. They’ll skim down and read the negative reviews, which seem more genuine and trustworthy. If your positive comments are too glowing, leading readers to have false expectations, they’ll feel tricked and post a negative review. But adding a 1-star, negative review by a complete moron, who’s obviously a mean little troll, will destroy the credibility of all the other negative reviews (while also boosting the trustworthiness of the positive reviews).
In addition, if a book has only positive reviews, a dissatisfied reader may feel duty-bound to warn others that the book really wasn’t so great. But if they see another negative review already posted (especially a really mean, angry one that is arbitrary and nonsensical), their own ire will be defused. They won’t want to be associated with that other jerk, so instead of leaving their own angry 1-star review, they’ll reflect and give a more balanced, perhaps 2 or 3 star review.
Amazon frowns on paid book reviews, even negative ones, so we have to stay anonymous by using lots of different names and accounts and doing a lot of “normal” reviews as well. But this is how we’d like you to imagine us…
Jigsaw puzzle champion
Pewter Figurine Collector
Plays with 3D models
The books we publish sell at least that much every month. How many will you sell?
Were published in 2013. That's a lot of competition. You need every advantage you can get.
Will you be one of them? Fortune favors the bold.
We don’t believe paid book reviews are necessarily dishonest; we won’t flat out lie for you. Even our 5-star positive reviews will be fair and critical if necessary. We don’t want to mislead anybody. Our reviews are carefully designed to work in synergy and hit psychological buttons that will help overcome buyer resistance. But we also want to steer reader expectation truthfully so that they aren’t disappointed by the content.
But desperate indie authors need a way to get reviews up quickly, before they start doing any serious marketing. Unbelievably positive reviews from friends and family just won’t cut it; readers need to see some fair, balanced and even critical reviews before they will feel comfortable buying the book.
If you’ve already paid for reviews, just use this form to send us the book title and author name.